Amazing Marketing! Gotta Love Your Dog, too.

 In Concepts, Creative, Design, Infographics
Love Your Dog!

Jakarta Mall, Frontline Floor Ad

Can you believe this AMAZING ad for Frontline. It’s clever and a great attention getter. There are two great marketing tactics in one – “Wear virgin contact lenses” and “take things out of context” — come together in the brilliant, kind of crazy, but ultimately effective ad for FRONTLINE Flea & Tick Spray from the Jakarta, Indonesia branch of Saatchi & Saatchi.

This massive floor sticker in a Jakarta mall makes us humans part of the ad itself, and, while interesting from ground level, the perspective takes on a certain power and majesty when seen from levels above. This is more than an ad; it’s an interactive “attraction” that sends tourists and locals alike scurrying up escalators and elevators to take pictures, and most importantly, share them.

See more at Word of Mouth.

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