6 Tips About Design
Need a little inspiration about design? Here are a few ideas from brand to brochure, to Web and color.
1. Brand Design Development
Create a brand book. Brand books inspire, educate and build brand awareness. The vision of a company and the meaning of the brand need a communication vehicle that is accessible. Developing your brand can take time and impacts the design of your logo, colors, and every aspect of your business. Companies in the midst of change need to convey “where they are going” and the brand identity can spark the flame about the brand direction.
2. Marketing Tactics & Tools
Marketing isn’t about using one medium. It’s about getting and keeping customers. We know that Internet marketing is valuable, but only if you use it in conjunction with other tactical tools. In addition there are thousands of potential customers that are extremely cautious about placing important business or buying an expensive item from an unknown online vendor. That’s one of the reasons why, in order to succeed, EVERY online company must have brochures and other forms of printed sales literature to hand out to customers and prospects.
3. Logo Design
Many famous people and many popular brands encapsulate what we think about successful logos. Logo design ranges from illustrative to graphic symbols. The most important step in the birth of the logo is the research. The logo above is a recent client project. The client owns a Property Management Company. Secure, reliable service for homeowners. We incorporated the “key to leasing” and a home icon into the client’s name. The font used is bold and reassuring… Overall, this sends a secure message to prospective clients and tenants.
Clients, help the designer understand the audience – who they are, what they do and what is their demographic. Designers, avoid the gimmick – fonts or icons that don’t work with the brand, don’t help the design. Really thin lines don’t work for scaling down to a small scale. Consider the negative space around your logo and where the logo is being applied. Really wide logos can be difficult to apply to small narrow spaces. Logos that are stacked too high can be difficult to read … The best rule of thumb is a logo should work in black in white before it works in color. Strong geometric shapes have more longevity than trendy, obscure fonts. My design professor always drilled in the “less is more” philosophy. Here’s more on Logo Design Tips.
4. Brochure Design
You must write your brochure or leaflet from the reader’s point of view. They not only need to look good, they need to convey the essence of the company, product or service within a short amount of time. That means the information must unfold in the right order. Begin by analyzing what your reader wants to know. An easy way to do this is by assessing the order in which your reader’s questions will flow. Motivate your reader to look inside. Your #design, use bold images, concise copy and more expressive headlines that pull in your reader. Don’t make your brochure a novel. Clear headlines, bold images and interesting layouts make the design sing. Need more ideas? Check this read …
5. Design and Color
Choosing your color palette can be a difficult and daunting task. A good place to start is by picking colors that you already know convey the feeling you’re designing for. Focus on an accent color. Keep it simple. Maybe you are painting a room? Pick two primary colors and one or two subtle secondary colors as an accent. Keep the viewer focused on the path you want them to follow.
6. Web Design
From SEO to CEO, the Web is how we view a company. We may not visit a store, walk-into an office or pick-up a magazine, but 80% of consumer to business interaction is reviewed on the Web. The Web influences what we think about a company – and if we want to “buy” from them.
So, here are a few important tips about your Web design.
Think simplicity: Identify the 20% of the site that achieves 80% of your sales. Simple tasks like putting the focus only on the essential elements of your website, getting rid of the unnecessary, reducing the number of pages your site has, getting more content above the fold, and limiting the number of colors you use.
Reduce the number of pages. What do you need to have on your site to sell, inform or intrigue your audience? Stick with those.
Focus on “Above the fold” … Just like reading your favorite newspaper … you read the headline news before you go beyond the front page.
Color. keep it simple and focused. Move the viewer through a color story, tying in each room or page. Enough said.
Design. From brand development and marketing tactics to logo, brochure and Web should have a clear vision and purpose. Your logo serves to identify you. Your marketing tactics engage and reinforce your brand. Your brochure introduces you and your Website is a platform for research. In the age of “try before you buy” relationship design builds layer upon layer…