Headed to ISA – Event Marketing
The International Sign Association is hosting their annual conference. For sign junkies, this is a buffet. They do their event in style, too.
As a hosted delegate, I have the chance to meet interesting people, go to informative events and take part in fun activities all at the expense of very generous sponsors. I actually feel like royalty. I am thankful for the hard work of Sapna and Chante. Putting on an event of this magnitude is no small task. In my old days as a marketing manager, I helped put on events for PricewaterhouseCoopers and EDS (now HP). I know it’s a daunting, tedious, time-consuming task. Usually these types of events take at least 9 months to prepare, finalize and execute. I am thankful to this great team for their hardwork, efforts and tireless enthusiasm.
I know it’s going to be fantastic. We’ll be on design teams with people from across the country. I am sure I will walk away with renewed energy, great contacts and new vendors to share design projects with. I hope to forge great relationships and take what I learn to a new level of excellence.
Thanks, Sapna and ISA for making this event a no-brainer. Best to you all.