Rebranding Your Community
We recently completed the design, fabrication and installation of Timberlinks Apartment Homes and Golf Club. Under the direction of CapGro Construction management, we worked with our client The Bascom Group to develop their new brand identity as well as their full signage package. Starting the conversation in the Fall of 2014 we asked key questions that would ultimately lead to the final development. We’ve learned the lead time and process for rebranding your community is a long and important step-by-step challenge.
Key questions we always ask include “What are your top 2-3 Objectives”...from there we lead into the visual, personality and target audience. Even for signs, these are important considerations.
When looking at a rebrand you’ve got to look at the business goals as well as the visual goals. Rebranding a community can signify – for tenants and prospects – that change is happening. If you simply put a new sign out front and paint color on the wall, but don’t address underlying management issues – then change really hasn’t happened. Rather it’s like putting “lipstick on a bull dog” and calling it new.
Rebranding takes a look at the full spectrum of the change in the business, the community and the approach we take to working with our tenants or customers. From architecture to marketing – rebrands can boost revenue, increase traffic flow and build great reviews – if the internal “human stuff” is also rebranded.
Valiant is always happy to help clients increase their visibility or update their look to a more contemporary appeal – but we feel that updating the overall strategy and your approach to customers is generally a more important step.
Our goal is to “Design for business impact” … helping you reach your goals, enhance your brand and build your bottom line. Valiant is here if you need us. www.valiantdesigners.com