Digital Marketing Trends – Seven, Eight, Nine
Marketing.
We are bombarded with new marketing tools and tactics every day. It’s hard to distinguish what’s important for our business from the latest trend, trick to tool. Below is a list of the latest, greatest and hottest trends for small, mid and large businesses. The most important thing about marketing is defining your audience, establishing the goal of your marketing and being consistent with the marketing tactics you select.
Here’s the list for seven, eight and nine …
7. Rich Media
It’s no surprise. We all like to interact and see visual content. Text ads sell with words, and display ads sell with pictures, Rich Media ads offer more ways to involve an audience with an ad. The ad can expand, float, peel down, etc. And you can access aggregated metrics on your audience’s behavior, including number of expansions, multiple exits, and video completions
Did you know one minute of video equals 1.8 million words for memory recognition?
Check out Tapjoy Rich Media’s video: http://youtu.be/jQRzfPIYDCU
8. eNewsletters vs. eMagazines
We all get eNewsetters pushed to our email boxes, but rarely do we see eMagazines. Online magazine are published on the Internet through bulletin board systems and other public computer networks. They incorporate larger chunks of information in “snackable” articles. They also use Rich Media video links, Podcast and more to show the entire story. You subscribe to these for free or a small fee to view.
Interested in creating your own?
Check out 3D Issue: http://www.3dissue.com.
9. Behavioral Display Advertising
Behavioral targeting is a technique used by online publishers and advertisers to increase the effectiveness of their campaigns through information collected on an individual’s Web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual. When a user visits a website a cookie is placed onto the computer. The cookie has details about your visit that help separate you into a specific group. From that point, websites that use behavioral targeting will only show you information that is relevant to you.
Here’s a nifty YouTube video to explain more: http://youtu.be/jXoDSu12ces