Small Business Marketing
At Valiant we have a broad spectrum of clients. That means that while we work on plenty of amazing BIG projects, we also get the pleasure of assisting with small business marketing, helping owners develop their marketing materials and brand identity. This can be an overwhelming time in the life of a start-up but with a few guidelines in mind, you can make sure you get the most out of your initial marketing efforts.
Invest in a Logo. Getting a professionally designed logo is an important first step. It conveys a message about your brand and helps unify your marketing materials. It serves as an identifier and gives your customers an idea of your brand personality.
Be Consistent with Your Marketing Materials. You had a logo designed, now use it. Everywhere. The logo and its associated colors should be on every single thing you put your business name on. Some things are obvious choices, like your business cards and flyers, but your email signature and invoices are great touchpoints as well. Don’t miss a chance to brand yourself. You want your customers to remember your business, and seeing that cohesive identity serves to reinforce that awareness.
Embrace Social Media. No matter what type of business you have, social media needs to be a part of your marketing strategy. It is here to stay and can be a useful tool for getting your name out there. Even better, it’s relatively inexpensive and once set up, can be fairly easy to maintain. Google+ and Facebook are the best places to start; after that you can choose the outlets that are most relevant to your business.
Give it time and keep track. When a new customer comes your way, ask them how they heard about you and keep track of the responses. Some marketing efforts will show results faster than others but that doesn’t mean the rest aren’t working. Developing brand awareness takes time but eventually you will be able to see what strategies are best for you and which aren’t necessarily worth the effort. Once you have that knowledge, utilize it and streamline your efforts to make the most impact with your budget.
Starting a new business is exciting and developing a fresh marketing strategy is a crucial first step. This is the chance to decide how you want to present your business to the world. So take a deep breath and jump on in! And if you need help, we’ll be here.
Valiant Design and Marketing: Design for Business Impact