Consistency is in Message
Consistency is in the message (redelivered from Multi Brief)
It is critical that the content you deliver in marketing efforts highlights your individuality as a business. Information should lend credibility to your uniqueness and clearly convey the benefit of utilizing your product or service to the customer. This consistent content should engage consumers on multiple levels across a variety of platforms. Aside from consistency, you also want to focus on developing your message to contain calls to action or ask clients to engage with your brand.
The trick to developing successful marketing messages is to make it seem like you are not directly marketing but delivering extremely useful and important information to your consumers who will in turn respond and interact with your content.