Why Brand?
Why Is Branding is Important Brands are built over a period of time. They aren’t built overnight. It’s true – branding is the key to any company, whether they sell coffee or [...]
Marketing An Apartment Community
For the Multi-Family Owner, Investment Manager or Property Manager – marketing an apartment community can take a large chunk of time and expense. For the owner who doesn’t have a dedicated [...]
Branding Events to Build Better Brands
In March 2015, I took on the auspicious role of becoming the Co-Chair of the SEGD Dallas Chapter. For those who don’t know what SEGD stands for, it’s the Society of Experiential [...]
What Makes Good Design?
Design is important to how you present your business to the world. Logo Your logo is displayed on print marketing, signs, uniforms, hats, vehicles and more. The logo may be the first thing a [...]
Turn Off the Lights …
Simple tips and free tools to help us non-professionals take great indoor photos (from my friends at Jones Design Company) Here are a few things I’ve learned about taking photos in natural light: [...]
Reward Brand Loyalty
Rewards With A Twist How can your business start or reinvent a loyalty program with a twist? How can you use this brand touch point to deepen your brand message and your relationship with the [...]
Logo Trends 2013
Check Out this Great Article on Logo Trends for 2013. Here’s a snippet below. Lately, we are seeing more and more logo designs go back to basics, using simple flat colors and basic [...]