How to add backlinks in 2021

 In Digital Marketing, Marketing, Search Engine Optimization, Web

Backlinks are a powerful way to instantly help your site rank higher in Google and Bing and build your website’s off-page optimization. In fact, increasing the number of backlinks to your site is one of the key SEO goals. A backlink is an incoming hyperlink from one page to another website. Through these links Google and other search engines see the “reputation” and “relevancy” and gives the page the “thumbs up” that the information is credible. Therefore it pushes up the page in the Search ranking. PageRank is an algorithm used by Google Search to rank websites in the search engine results. According to Google, PageRank counts the number and quality of links to a page to determine a baseline estimate of the importance of a website.

We investigated the top tips for 2021 in adding backlinks. Check out this latest article to get the full download of techniques from our friends at Backlinko.

1. Become a Source For Reporters and Bloggers (HARO)

2. Publish “Skyscraper” Content

3. Build Links From Outdated Resources

4. Use Content Formats Proven To Generate Links

5. Publish Ultimate Guides

6. Use Branded Strategies and Techniques

7. Authority Resource Pages



Three types of backlinks that add to the website’s reputation include: Topical backlinks, High Authority backlinks and Authentic backlinks. Each type plays a vital role in the reputation building of the page.

The top tools, Moz’s Link Explorer, Majestic SEO, and Ahrefs offer SEO tools that you can use to analyze both your backlinks and your competitors’ backlinks. Some key differences in the SEO tools: Moz’s Link Explorer – ranks the Page Authority and Domain Authority. Ahrefs – offers URL Rating and Domain Rating.

Each tool offers a freemium and a paid subscription.

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