Impact your search engine optimization with infographics – Part 2

 In Design, Digital Marketing, Infographics, Marketing, Mobile, Search Engine Optimization, Web

Previously, we looked at the father of the infographic and the impact infographics on SEO. Today we’ll look at how we can successfully optimize a page while using infographics.

How do I optimize my page for SEO?

First– your content for the web page should support a single keyword or keyword phrase for the search engine to rank your page. Artificial intelligence assisted SEO, keyword phrases or conversational phrases are becoming more common on Google and Bing. So, these phrases can be used in the infographic.

For example, you’re a health plan provider and you’re looking for Millennials, ages 22-45 (1982-2004). As a whole, Millennials– also known as Gen Y or the Digital Generation want to feel connected and involved when making purchasing decisions, which is why they tend to write, read, and trust product reviews. Social media is a great way to promote your page – a simple infographic can be used on your page to promote your social media shares while promoting your targeted landing page.

Make sure your landing page is responsive to mobile, too since 1 in 5 millennials access the internet  through mobile devices.

Next, create an infographic that speaks to the millennials’s special health care concerns for insurance. By embedding and using the keyword phrase Health care plans for millennialssearch engines will rank your landing. Studies have shown that visuals really appeal to the millennial audience.

Second – make sure the keyword phrase “Health care plans for Millennials” is part of your blog posts URL. This is part of your on-page tactics to optimize your infographic for SEO. It’s also important to include the phrase in your Meta Description, H1 Heading and your Image Alt Text, as described below for search engines to properly rank your content as relevant. For example:

  • Your Meta Description: health care plans for millennials
  • H1 Heading: your page uses H1 (the largest font) headings – and says “Health care Plans for Millennials” in the Title section
  • Image Alt Text: you include a more detailed description of the page but you include “Health care Plans for Millennials” in the description.

As an insurance health care plan provider wants to get the attention of the millennial audience – don’t forget page length and page load times are also important for SEO. Infographics are really seen as Images with embedded text so make sure your graphic is set to a 72-150 dpi jpeg or png file. Too large of a file will cause the page load time to be excessive and perform poorly for content relevance.

Promoting your infographic

Be sure to make your infographic easy to share with social buttons and an embed form. Promoting and marketing your infographic on social media sites, such as Facebook or Twitter is a great way to push messaging out to the masses.  Share on your own sites or guest blog on other sites. Reach out to other bloggers and sites to see if your infographic might work for posting. Build backlinks and mentions to your infographic for weeks and months to come. No matter what niche or industry you are currently in, there are probably more than enough infographics out there for you to build a summary post.

Graphic for best infographic tools

What free tools exist to create your infographics?

If you are in for a deal, our friends at Canva have partnered with my favorite digital marketing company, HubSpot to offer 195+ visual marketing templates to help search engines find your content. Web Hosting Media has also produced a great article for the 11 Best Free Tools to Create Awesome Infographics– these include Visualize.me, Easel.ly and Piktochart. Piktochart allows you to take raw text and turn these into visually engaging information graphics. In the Piktocharteditor, you can use numerous color schemes, fonts, previously uploaded shapes and pre-loaded patterns as well.

There are so many benefits to using infographics, but the key is targeting the content and the purpose so that it positively impacts your search engine rankings as well as meets your audience need for content relevance.

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